Good morning, NectrHeadz,

FROM THE INBOX:

Hi FYI. I had an appointment with my cardiologist today (great check) and I gave him a flier on Terra Biotech. I told him that this was a new company I was representing and the products were super foods with no preservative's, or drugs and That I had been using since Dec.

He said that was great and to keep it up. He had just gotten back from a conference and that was all he heard about. SUPER FOODS. I told him about Dr. Ajay Goel and that he had the company add Curcumin to the blend. Of course, he said, that is what all of us India people do. He was delighted.

Happy Trails, Max & Linda Montgomery

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         Saturday, June 16, 2012

                 

                 Time:  2:00 pm to 4:00 pm

            Health and Wellness Presentation

Meet New People! Learn New Things! Have a New Mind-Set! Do Good for Others! Make Money! Enjoy Life!

Location:

Royalty Auto Detail

476 Victory Avenue/Spruce

So. San Francisco, CA 94080

Attend this FREE Informational Meeting and Learn:

             *Why health and preventive care really matters

*Why this is the once-in-a-lifetime opportunity you have been waiting for.

*Why you are at the right place, at the right time!

Vision: To Live Longer & Healthier Lives.

Mission: To Protect & Preserve the Health of All Families.

For more info, please call:  Marlyn Ano: 415-240-5730

Cora Mandapat: 415-272-2427, E.L. Corey: 510-846-8561

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 Congratulations to all the Graduates this week and next.  A lot of accomplishing is going on out there, and we are so proud of each one.  We had a special graduation today, youngest grandchild received Presidential Gold Award, and others, at her 5th grade ceremony this morning (in Florida).  Congratulations to all the young Graduates.

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FROM THE NEWS:

Age really is just a number, which is why so many baby boomers passionately pursue products and information that will help them stay feeling and looking young as long as possible. But baby boomers are far from your only customers who are interested in solutions for healthy aging.

Take me, for example. Last year, as I was approaching my 39th birthday, I was feeling downright old—and afraid of how I would look and feel once the big 4-0 came around. I had good reason to be worried: I was overweight and stressed out, I wasn’t exercising as much as I knew I needed to, and I’d allowed myself to slip into some pretty unhealthy eating patterns.

Today, I feel completely different—and it’s all because I realized I had two choices: I could submit to an unhealthy lifestyle and accept its impact on my aging, or I could commit to making some real lifestyle changes that would put me on the road toward long-term health and vitality. I chose the latter and, although the changes weren’t easy, I am happy to report that I’m now 25 pounds thinner, working out five to six days a week, making time for daily meditation and eating five to 10 servings of vegetables a day.

As a natural products retailer, you likely serve many customers who are a lot like me. They’re too young to fall into the demographic most associated with healthy aging—the baby boomers—yet they are hungry for products and information that will help them remain vibrant, healthy and young.

The good news for all of us is that researchers are learning new things nearly every day that can help all people in their quest for healthy aging. In fact, the cover story for Natural Foods Merchandiser's April 2012 issue looks at the latest science on how our body ages at a cellular level.

                                        Source:  Nutrition Business Journal Archives

The Nutrition Business Journal is written for retailers in the natural food/nutriceuticals market, but there's some handy info in there we can appropriate.  Their main focus is the chemical-name supplements (unlike Terra-bioTech which is a superfoods blend of real stuff, not 'chemicals').

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MORE INFO FOR YOUR CREDIBILITY FOLDER:

Why Supplements Now?

In these tough economic times, why are more consumers using supplements and existing users sticking to their health plan? The typical answer is many have lost their jobs and hence their health insurance. As a result, consumers are taking preventative action to avoid illness. And when they do get ill, many are looking toward supplements as a lower cost alternative to Rx or OTC drugs.

Key Demographics

But it’s not the unemployed, uninsured consumers who are driving sales, so who is and what dynamics are in play? Let’s look at a key demographic shift and several changes in consumer and healthcare professional attitudes and behaviors.

A broad base of consumers is far more educated on nutritional health and is taking responsibility for healthcare decisions for themselves and their families. An obvious segment is the Baby Boomers, but let’s not forget the younger population. Research shows that Gen X and Millennials are very interested in their health and are knowledgeable of the benefits of supplements. Their needs, however, differ from the older population in many ways. For example, from a cognitive standpoint many Boomers take supplements to delay or reverse memory decline, whereas younger users are concerned about mental focus and concentration.

Boomers themselves represent a significant demographic fueling interest in supplements. This is a huge population with numerous health and wellness issues. They are educated, financially stable and differ from their parents in that they expect to remain healthy and physically active throughout their lives. As physicians often comment, “When Boomers feel pains, muscle pulls or lack of energy they won’t accept the prognosis that this is to be expected with age. They want and expect a solution and most are open to the benefits of supplements.”

The Physician Factor

These trends are putting additional pressures on physicians and other healthcare professionals, most of whom were given little nutritional education beyond biochemistry. In the 1990s, I conducted considerable market research with physicians on new medical foods and dietary supplements. At that time, we found little physician support, largely due to lack of training in the science of nutrition. Medical school curriculums just do not have time for nutritional education, beyond the nominal elective.

With this as background, all we realistically hoped for when detailing traditional physicians was educated indifference—i.e., assuring patients that the supplements they were taking were doing no harm. Fortunately, due to emerging scientific research and education programs by the dietary supplement industry this attitude has changed quite dramatically.

Healthcare professionals have become more knowledgeable on the importance of nutritional supplements and more supportive of their use.   Citing Nutraceuticals World.

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Congratulations to all the Graduates!  

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Mike is composing a letter to give out to everyone with samples.  It mainly consists of excerpts of testimonials from Happy TBT-users.  Will post when he gets it completed.

More later!

Help somebody today --  be a Busy Bee and share the Nectr!

Barb